Marketing Plan Coursework Example | Topics and Well Written Essays - 3750 words

Marketing political program - Coursework Exampleice is essential for everyone and this means that with a diverse menu, the right place and innovation the have house can be a success in the face of tough competition.Restaurants exist to meet the ask of customers and this is the only way in which they can make a profit. Although habits and social construction influence culinary taste and preferences, the footing charged for a culinary experience has an impact on demand (Sloan, 2000, Chapter 1). In addition, it is important to decide about the requirements of customers who will patronize a restaurant, depending on its location. Thus, if a restaurant is inside a locality that will attract busy business executives during their lunch hour, it is only proper to deform to entice these with the proper cuisine and merchandise. Business executives argon unlikely to want relaxed gourmet meals in a business district at lunchtime, although they may want to bring in their business guests. T hus, the healthy corrodeing restaurant must provide a wholesome, nourishing, healthy and fulfilling culinary experience at the right price to attract a maximum number of customers to maximize profits.The following presents a discussion about the needs of the customers within the locality in which the restaurant is situated. Other restaurant marketing plans provide insights into expectations from a marketing plan for a restaurant (Palo Alto Software, 2008, Sandwich Restaurant Franchise Marketing Plan and Sigmunds Gourmet Pasta Restaurant).The Lighthouse restaurant situated near busy office complexes that are at their busiest during the day, while operating at reduced capacity during night, is likely to attract those who must eat out but who want healthy meals. Customers can pay slightly more than the price for altercate foods, but want something equally exotic, fulfilling and healthy.Sky rise office blocks near Lighthouse restaurant fix customers, but the competition is tough beca use a large number of other restaurants also