Health Care Services Marketing Experience †Myassignmenthelp.Com

Question: Discuss About The Health Care Services Marketing Experience? Answer: Introducation Customers experience and statements adds value to the services of the industries. The statements include the perceptions and thoughts of the customers regarding the received services. These perceptions act as an essential factor for formation of the brand image. The adjectives emotional and economical gains an important position in the contents generated by the customers regarding the received treatment. The actual scenario of the market, places the adjective economical in a higher pedestal than emotional (Berkowitz 2016). This is in terms of the motive to grab hold of the hot seat, which compromises the needs, demands and requirements of the customers within the ambience of competition. Countering this, primary objective of the companies and organizations is the attainment of success; however, it should not be by putting the needs, demands and requirements of the customers as the second priority (Sweeney et al. 2015). All these aspects align with the true essence of the aspect of cu stomer service. This essay speculates the role of the managers of healthcare organizations of Australia. The major drive behind this speculation is to peek into the impact of managerial role on the wellbeing of the customers through the means of delivering quality customer services. The above flow chart depicts the processes after the patient visit the hospital or healthcare centre. This arrival places the patient at the centre of the business. The question mark in the component patient in the system relates to the complications, which the patient is compelled to undergo for receiving quality healthcare treatment and medications. Typical examples in this direction are the formalities, which needs to be completed by putting the signatures in the documents and papers. The next component, availability of the nurse connotes the business processes required for admitting the patient. Delving deep into the interrogation, it takes the attention of the readers towards the instructions of the nurses to wait for their call to meet the doctors and get the required treatment (Kemp, Jillapalli and Becerra 2014). Negligent attitude in this direction might prove fatal for the patient in need of emergency medical treatment and first aid. In view of this perspective, the document al formalities are nullified. On the contrary, consciousness of the nurse towards the provision of emergency services health the wounds of the patients. This consciousness is one of the prime responsibilities of the nurse and the other staffs in terms of achieving customer satisfaction. In fact, employment of one nurse, as the assistant of the doctor helps in studying the suffering and ailments of the patients (Zainuddin, Russell-Bennett and Previte 2013). If one of the nurses record the pulse, other blood pressure and another one, urine and weight, under the supervision of the doctor, the burden of the doctor. Presence of the doctor is essential in these cases for mitigating the errors in taking the history of the patient. Consciousness of this fact helps in delivering the appropriate treatment to the patient, which is the prime objective of the healthcare organizations in order to expand their corporate social responsibility (Kitapci, Akdogan and Dortyol 2014). The real situation of the hospitals and healthcare centers is entirely different. In most of the cases, the patient needs to wait for long time for meeting the doctor. Ultimately when his turn comes, the doctor hardly listens to the requirements of the patients and carelessly prescribes some medicines. In addition to this, these medicines lack quality, which makes the healing process an elongated one. When the family members go to complain, the managers turn deaf ears. This stains their personality and contradicts the inner essence of the term service. This contradiction nullifies the mention of customers in this context. The means of survey and feedback possesses flexibility to upgrade the standard and quality of the healthcare services. However, a systematic approach needs to be revealed by the personnel for the achievement of positive outcomes. Even if the nurses are not on duty, other staffs need to put on duty to look after the needs and requirements of the patients (Amin and Zahora 2013). A customer help desk is an effective example of this. Here, skilled and efficient officers need to be recruited, who would properly convey the needs, demands and requirements of the patients to the higher authorities. The customer care executive needs to be courteous, so that the customers get an assurance of quality treatment and cure. Adopting social media is an effective step in providing quality services to the customers. Uploading the latest activities on the official website and social networking sites makes the customers aware of the steps undertaken by the staffs towards the improvement of their lifesty le. In this context, feedbacks are an initiative towards standardizing the quality of the healthcare services to expand the business horizon. The feedbacks and contents posted by the customers need to be regularly viewed by the personnel (Batalden et al. 2015). This is in terms of bringing innovation in the existing services. Carelessness in this regards creates a negative image in the minds of the customers. All these reflect the positive side of the staffs in terms of enhancing the stability in their relationship with the customers. On the other hand, lackadaisical attitude towards upgrading the quality of the services correlate with the negative side of the term services. It creates fissures in the relationship between the healthcare personnel and customers. Consistency in seeking effective measure to restore the stability compels the patients to switch hospitals, care homes and others. These turnovers provide the contemporary brands with the opportunity to achieve customer satisfaction by delivering quality care and treatment. Failure to adopt innovation in the healthcare services adds vulnerability to the market position of the healthcare organizations. This vulnerability adds uncertainty to the betterment of the patients from their sufferings and ailments (Gountas et al. 2014). Delving deep into the aspect, vulnerability and uncertainty questions the expertise of the personnel in te rms of the pledge that they took to serve the mankind. There goes a saying, Health is wealth. If health degrades, humans become incapable of performing the basic tasks of survival. This incapability necessitates the need for visiting the hospitals, healthcare centers for receiving care and treatment. Receiving ill treatment from the staffs aggravates the complexities in terms of curing the ailments. This ill-treatment stains the relationship making the delivered services vague. On the other hand, revealing kind, cooperative and understanding attitude towards the needs, demands and requirements of the customers adds value to the services provided by the staffs for ensuring the wellbeing of the patients (Hardyman, Daunt and Kitchener 2015). Seeking innovative ways to cure the wounds of the patients makes the staffs a savior in terms of providing them an escape from the sufferings and ailments, which they are suffering. This innovation nullifies the concept of waiting for receiving cure for their illnesses. If the appointments are taken onl ine, much of the time is saved in terms of the formalities, which acts as an obstacle in receiving getting the much needed medication (Minvielle et al. 2014). As a final touch, it can be said that evaluation possesses flexibility in terms of preserving the stability in the relationship with the customers. This preservation itself expands the scope and arena of the healthcare marketing. References Amin, M. and Zahora Nasharuddin, S., 2013. Hospital service quality and its effects on patient satisfaction and behavioural intention.Clinical Governance: An International Journal,18(3), pp.238-254. Batalden, M., Batalden, P., Margolis, P., Seid, M., Armstrong, G., Opipari-Arrigan, L. and Hartung, H., 2015. Coproduction of healthcare service.BMJ Qual Saf, pp.bmjqs-2015. Berkowitz, E.N., 2016.Essentials of health care marketing. Jones Bartlett Publishers. Gountas, S., Gountas, J., Soutar, G. and Mavondo, F., 2014. 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