Human factors in the Space industry Essay Example for Free

Human factors in the Space industry Essay Abstract The world is in transition from Information Age to Space Age. This can be assumed by observing trends particularly those initiated by developed countries such as the US, Russia, China, Japan and the members of the European Union. The robots are programmed to be more precise in its actions compared to humans but with the humans capability to judge and make decisions according to unexpected circumstances, the latter are still considered a better option for space explorations. This necessitates the study for Human Factors. The aim of this paper is to provide an overview of the Human Factors that are associated with the Space Industry. such knowledge would give the reader an idea on the Human limitations that must be considered and which could be very critical in space explorations. Without proper consideration, space explorations would be unsuccessful and the transition to Space Age would never ascend from the state of being imaginary, to reality. Consideration of Human Factors Towards the Space Age Humanity is now in the so-called Information age when time is fast-paced and access to information can be as fast, easy and unlimited as the trend for telecommunication and global integration continue to show prospects of expansion. The prospects of expansion, however, is not limited to the â€Å"global†. Current research shows that the trend is gradually opening its way to the rudiments of transition from the Information age to the Space age. Developed countries such as the US, Russia, Japan, China, India, the members of the EU and its industries are starting to involve themselves with the space and satellite industry, spending significant amounts of their budgets to further research, interest and opportunities for the said industry (Partners in Space, 2005). According to the Sacknoff in the 2005 Report on the State of the Space Industry by the International Space Business Council, there had been a total of $103 billion turnover from commercial and government services and programs in 2004. This turnover is expected to increase to at least $158 billion in 2010. Meanwhile, the US Defense has increased its spending for Space-related investments from $15 billion in 2000 to $22 billion in 2005. It is expected to further increase to at least $28 billion in 2010. There has also been a continuous increase in the market for satellite service particularly that of GPS positioning and tracking which could lead to the development of space tourism. According to NASDAQ, the space industry is currently one of the most innovative growth sectors in the world today (Sacknoff, 2005). At present, the US President, George W. Bush has made a proclamation about his â€Å"New Space† vision that could be a challenging turning point for the space industry. The aim of this vision is to be able to return to the moon by the end of the decade and to be able to fly to Mars immediately in the following decade (President Bush Announces New Vision for Space Exploration Program, 2004). Robots vs. Humans However, in order to become successful in such endeavors, the departments in charge of the development must recognize and consider certain factors that are critical to the future of the industry. There is a huge debate on whether there is a need to send humans in space, when there would always be robots to take their place. Those for robots argue that it would limit the risks of â€Å"needless human sacrifices† in case unexpected circumstances arise. However, the NASA argues that while in fact, robots are very useful in space explorations and gathering research data, the needed knowledge about space would never be near complete without human’s ingenuity and physical experience (The Human Advantage, 2003). Applied to the current objective of the â€Å"New Space† vision as well as the objectives of the previous explorations, there are still a lot of things that even robots, and only humans, with their minds, can do. Robots, for example cannot deal with unexpected things while humans can think of creative ways to solve unexpected problems such as equipment breakdown (The Human Advantage, 2003). Installations, upgrades and detailed work in space can only be done with the finesse of human operators. While it can be tested by robots, prospects such as possible life in other planets can only be guaranteed by human exploration.

Consciousness In The Movement Of Existentialism Philosophy Essay

Consciousness In The Movement Of Existentialism Philosophy Essay This paper aims to briefly write about the role of consciousness in the movement of existentialism. We will discuss primarily and briefly the respective existential preoccupations of Kierkegaard and Nietzsche to set the mood of our endeavour; to which we will end by addressing in deeper detail into Sartres conception of consciousness and the denial of it, viz. bad faith. Sartre would be treated more deeply because I hold that he is the culmination of existential movement. One striking thing to note on Kierkegaard is his three stages of existence, namely the aesthetic, ethical and religious stages. The first two stages, interestingly enough, respectively brings about boredom and existential suffocation, which leads us to the favoured stage of Kierkegaard, the religious stage. This stage is achieved by a leap of faith, an acceptance of the finiteness of man when confronted by the reality of death. Whereas the first two exists distracted by the demands of their roles, the third one made a choice when confronted by a realization of the aspect of death. Kierkegaard existential bent is towards a realization of how feeble and insignificant the existence of man when confronted by the reality of death. Nietzsche is another brand of existentialism. A one-hundred sixty turn from Kierkegaards position, he declared God is dead. Though not exactly a metaphysical declaration, it tells us the milieu of Nietzsche is in, with its dying Christian morals and the momentum secular morality is gaining. His ushering of his teachings on the Over-man is a particular point I want to take note. The Over-man is someone who realized his capacity to create outside the dictates of the norms of a given society. The concept of Will to Power is a more important element than pressure for adaptation or survival. Will to power applies to all living things, suggesting that adaptation and the struggle to survive is a secondary drive in the evolution of animals, less important than the desire to expand ones power. Nietzsche eventually took this concept further still, and transformed the idea of matter as centres of force into matter as centres of will to power. Consciousness makes us understand this demand than a ny other life forms, and unlike other living things, maximize the world around us to have power. As pointed earlier, consciousness of ones position in existence is the root of the existentialist drive. Consciousness of ones self is the source of freedom. Consciousness of the other limits it. But what is consciousness according to Sartre? All consciousness is the consciousness of something, following from Husserl. It is intentional and directive that goes beyond itself, to a transcending object. This is where the distinction of being-in-itself, or beings that are outside consciousness, arises away from beings-for-itself, or beings that are conscious. But this consciousness is not the Ego of Descartes, since for Sartre the original consciousness is pre-reflective and non-personal. The I and Me does not come into existence until consciousness itself became the object of reflection. This distinction brings us into interesting and exciting ontological explorations. Since this position of understanding consciousness is fundamental in Sartre, we see that neither my own existence nor that of the other can be proved but that both are factual necessities which doubting these existence would collapse into solipsism. Consciousness also establishes the connection between the world and the Ego, neither creating each Other, it insures the active participation of the person in the world. Most importantly this consciousness infinitely overflows the Ego, and this relationship inadvertently is the foundation of bad faith. Bad faith is a lie to ones self. This self-deception is possible when the human being divides itself, one level or aspect concealing from the other what it in some sense knows. Sartre tells us that the consciousness with which we use to generally consider our objective surroundings, to experience phenomena, is a different degree from the consciousness of ourselves being conscious of these surroundings; we call these two degrees as pre-reflective and reflective consciousness respectively. Despite the unity of a single consciousness, the paradox arises from the condition of its operation, the shift of degrees in how we are conscious. Sartrean bad faith finds its root when human beings are pre-reflectively aware of what they may not reflectively know, and they dismiss the pre-reflective awareness and hide under the reflective one. This is the twofold dividedness in human beings, of psychology and ontology. Since for Sartre consciousness, especially the pre-reflective aspect of it, entails a consciousness of our separation from the world, something that Camus also echoes in his observations of the absurd and this aspect gives us freedom. Freedom then is a product of us being aware. We are also always aware of this aspect in us, our consciousness always ultimately tells us that we are a being-for-itself. This capacity to manipulate these two levels of consciousness makes us interpret the factual limits of our objective situation as overwhelming in light of our reflective consciousness, but at the same time making us aware of alternatives beyond and around these limits because of our pre-reflective consciousness. Psychologically, the pre-reflective awareness that gives us this bad faith is the one that chooses to keep oneself in the dark about certain matters such as responsibility in our freedom. Meanwhile ontologically speaking, bad faith has its basis from the dividedness of the human existence that leads to an ambiguous mix of facticity and transcendence. We flee our anguish when transcendence collapse into our facticity and feel like automatons with determined existence; or when we dismiss our facticity into transcendence and be like a battered wife that still prays for his husband to change his ways. Since nothing prevents consciousness from making choices on its way of being, it fears this boundless freedom, this spontaneity, because it feels that it veers beyond freedom. This brings us anguish. The recognition of our capacity for freedom renders insurance in our pasts or our personality that will lead to usual patterns of conduct meaningless. A consciousness with bad faith wavers back and forth, demanding the privileges of a free consciousness, a being-for-itself, but escaping the responsibilities of having one, of having freedom, by imagining that one is protected in an already established Ego, of pretending to be just a being-in-itself, devoid of any responsibility for perfection. Habits, practices, objects and institutions are instances from where we escape our responsibilities, and maintain distractions from these responsibilities. Fundamentally, one cannot really escape responsibility by adopting any of external moral systems such as religion or politics, such endorsement is still a choice and which one must take full responsibility for. Bad faith in an attempt to avoid the angst which accompanies the realization that our existence has no coherence except for what we ourselves create. Thus, bad faith comes from within us and is itself a choice a way that a person uses their freedom in order to avoid dealing with the consequences of that freedom because of the radial responsibility that those consequences entail. To show us better what he means, Sartre writes of a woman who has the choice of whether to go out on a date with an amorous suitor. In considering this choice, the woman knows that she will face more choices later on because she is quite aware of the mans intentions and desires, but chooses to ignore these possibilities in the hope she will not be answerable to how things will turn out. The need for choices is then heightened when, later, the man puts his hand on hers and caresses it. She can leave her hand there and thereby encourage further advances, knowing full well where they might lead. On the other hand, she can take her hand away, discouraging his advances and perhaps discouraging him from ever asking her out again. Both choices entail consequences which she must take responsibility for. Sartre declares that the woman is in bad faith and writes, And during this time the divorce of the body from the soul is accomplished; the hand rests inert between the warm hands of her companion neither consenting nor resisting a thing.  [1]   The woman treated her hand merely as an object, rather than an extension of her self, and pretends that there is no choice and leaves it to the disposal of the moment. Perhaps she defends her posture because of the uncontrollable passion on her part, perhaps she will cite the presence of social pressure that forces her to comply and adapt a particular etiquette, or perhaps she merely pretends not to notice the mans actions and intentions. Whatever the case, she acts as though she is not making any choices prior and during that moment that she was just floated by factors out of her reach and into that circumstance which is also out of her reach. Hence, with that mentality in mind, she holds that she has no responsibility for the consequences that will arise. That woman, according to Sartre, means acting and living in bad faith, and concluding that by adapting bad faith one is free from responsibility, is the gravest and dangerous self-deception. One still is responsible even in such d eception. The reason why bad faith is a problem is that it allows us to escape responsibility for our moral choices by treating humanity as the passive object of larger, organized forces whether it by our genetic make-up, the Will of God, emotional passions, social structures, etc. Sartre argued that we all act to shape our own destiny and as such, we need to accept and deal with the awesome responsibility this imposes upon us. It is not the case, humanity has the capacity of be involved in existence, and surrendering this capacity is a denial of ones humanity. For Sartre, one is the master of ones own project. In a world of consciousness, you are a painter with a blank canvass of reality, taking charge of what you paint and with what colour. But freedom is not absolute, as we are limited by our body, the things around us, i.e. being-in-itself, and by other people, i.e. hell is other people. The concept of beings-for-itself tells us that existence precedes essence, so the dictum of Sartre goes. This is only meant that conscious beings determine their essence, their position in the plethora of existence, without anyone telling us before where we meant to be. A fundamental claim in existentialist thought is that individuals are always free to make choices and guide their lives towards their own project, regardless of any circumstances even if it is overwhelming. The claim holds that individuals cannot escape their freedom, and surrendering ones freedom is still a matter of choice and one is responsible for the consequences and sufferings of p retending not being free. For instance, in our politics, even if a politician cheated the results of the election, or forced his will and seized the government, our reactions are always a matter of choice. Rebellion or compliance to name a few, are some of these choices, and to blame it in circumstances is an instance of bad faith. One must be held responsible for the choices one had made and not blame it in circumstances. Freedom then is not absolute, but rather a continuing flux of action, choices and responsibilities. Some quiver at the capacity and pretends not to have one, of being a being-in-itself, but those who accept relish in existence for itself and for other people. Freedom is a shared experience and responsibility, adjusting as ones consciousness flows with the contours of the objects around us and the other. Existence precedes essence, as Sartre famously coins and summarizes the underlying principle of existentialist projects before him. What he means by this is that determining of essence is not some static definition in the world of ideas, but rather always a possible realization only seen with action in the world of existence. Essence is determined by action. You do your essence by existing as such. Man is a rational animal, as essentialists would claim, then following their formula that essence precedes existence, we could see that whether they are actively rationalizing or not, they are still rational animals, but for Sartre this is not the case. One must rationalize and one must act with rationality, before one becomes and be receives the privileges given to a man. Surely it is strange to call a fool, who lacks rationality, or a murderous villain, which have rationality yet savage, as human beings. It is also a deep injustice to give respect and privileges due to a man, on such bei ngs, and further it is also a deep injustice of not holding them accountable of their actions since they hide under the notion of being a man. As a human being, a being-for-itself, one cannot claim our actions are determined by forces exterior to the self; this is the core statement of existentialism. One is doomed to this eternal freedom because human beings exist before the definition of human identity exists, before one chooses what to be. One cannot define oneself as a thing in the world, as one has the freedom to be otherwise. One is not a philosopher, because at some point one ceases the activities that define the self as a philosopher. Any role that one might adopt to escape the responsibility and flux of invention and creation, does not define the self, because the self is, again, free and not constant it cannot be a thing in the world. Though one cannot assign a positive value to definitions that may apply to oneself, one remains able to say what one is not, one is defined by what one is not. When men go about the world, they have expectations which are often not fulfilled. For example, Im meeting someone in a cafà ©, but upon arriving he is not there where we thought we would meet him, so there is a  negation, a void, a nothingness, in the place of the one Im expecting. When looking for my friend, his lack of being, there becomes a negation; everything I see as I search the people and objects about him are not him. This inner anguish over moral uncertainty is a central underlying theme in existentialism, as the anguish demonstrates a personal feeling of responsibility over the choices one makes throughout life, whether it is to God or to ones self. Without an emphasis on personal choice, one may make use of an external moral system as a tool to moralize otherwise immoral acts, leading to negation of the self. According to existentialism, dedicated professionals of their respective moral codes should, instead of divesting the self of responsibility in the discharge of ones duties, be aware of ones own significance in the process. A doctor must not only memorize the oath, nor the procedure of medicine that is involved, but being in the process of healing he is recognizing the impact that he is doing and the weight of his responsibilities for every actions he commit. This recognition involves the questioning of the morality of all choices, taking responsibility for the consequences of ones own choice and therefore; a constant reappraisal of ones own and others ever-changing humanity. One must not exercise bad faith by denying the selfs freedom of choice and accountability because such denial not only denies ones fundamental capacity and the betrayal of the self, it also gives us an illusion of complacency and stagnation, of pretension of being a being-in-itself. Taking on the burden of personal accountability in all situations is an intimidating proposition by pointing out the freedom of the individual, Sartre, together with the existentialists like Kierkegaard and Nietzsche, seeks to demonstrate the social roles and moral systems we adopt to hide us from being morally accountable for our actions. Every existentialist then challenges us to go out of these comfort and stagnant forms of existence and exist as human beings by overcoming this tenden cy to surrender and seize our freedom and face the responsibilities and consequences it produces.

Important Of Science And Mathematics In English

Important Of Science And Mathematics In English Malaysia is a language of Bahasa Melayu country. And the Malay is an Austronesian language spoken in Malaysia. The total number of speakers of Standard Malay is about 18 million. There are also have 170 million people speak Indonesian which is from the Malay. In the Malaysia have four community that is Malay, Cina, Indian, and the Asing. Although in the Malaysia have the difference community but all the community also is know the Malaysia language that is Bahasa Melayu. Bahasa Melayu is the main language in Malaysia but that is harder use in the national world. In this year, I get the news from the government is going to change the language from English to the Bahasa Melayu to teaching science and mathematics. That is a bad news for the still in study student. The most of important language in the world is the English. Englsih can use in any city or state, because English is the internationalization language in the world. The English language is generally considered as an internation al language in the lingua franca of the global community and it is a language speak and written by many people around the world. It is really considered as one of the most important language for us or all the people in the world. Englsih is an official language in the 52 countries. It is the most of useful language to learn for international travel. 2. In the May 2003, the Ministry Education of the Malaysia implanted the teaching of science and mathematics in English. Since the English language is an integral role in the teaching or the pedagogical. At the same time, I previous the statement concern with the global status of the English language. In the implementing this program, student must able to prepare themselves to an international level. Because this can be able to representing of the science and mathematics concept. Student also can discuss matter with other student more easily in use English language. Knowledge is not belong to any one country. It is treasure which is shared by everybody on the earth. This can be provides more importance of importance teaching science and mathematics in the English. Most of the website also conform explanted style of supply the message regarding the scientific and mathematical matter are create with the English language as the main medium of communication. On the logically, considered all the student will have a wider English language skill. Teaching science and mathematics by use the English will improve student their knowledge bank and language skill. 3. Although I think in school from learning science and mathematics in English that is not a matter. I also never have a very strongly opinion on this matter of the right in the medium of instruction. In the science and mathematics have their own special language for the concepts. The most important question is the teacher and students they can easy communicate effective which using English in teaching sciences and mathematics. The language debate which language will help our children learning more better. Although we always argue about the answer in the theory, but in the theory and the big problem is that the government choose to implement policy and it is without the good preparing by anyone for it. And I think that is under an ideal situation, when at the primary school must learn the basic grammar in English. So that when continue study in college will more easily study. As the student in progress, more English will be intro into to the curriculum up to the point. So they are ha ving the sufficiently comfortable in the language to learn it. That is what we will ideally do that. In the same time, we can close at least focus strongly on the poorest student their language skill while they all still study at the primary school. So the student will be able to adapt with the regular class in the school. And student will more easily go through the whole school system learning sciences and mathematics in use English. I donà ¢Ã¢â€š ¬Ã¢â€ž ¢t care what the language you teach science and mathematics. I just take care about the teacher can communicate with the student more easily. I almost suggest the teacher will teach science and mathematics in use the English language. We are going to need a lot of intensive classes to help the student to learn their English language skill. 4. Now I will show a few of advantages of teach science and mathematics in English. There have some of the important point to support the title: Malaysian is a well-known country for the ability to know at least three languages, that is Bahasa Melayu, Mother tongue, and the Englsih. This will made more comfortable for the tourist come to the Malaysia. Student can adapt easy when their finish primary school then enter university, especially is the oversea university. Student their maybe not is a geniuses, but at least we can let they improve their language skill very well by study both of the all subject in English. If we need to keep the nation competitive, we must have the fluent command of English is very important. Teaching science and mathematics in English will make Malaysia stay competitive in the international arena. I think the Education Ministry should forget the personalities and must improving policy. They must do the correct thing and not doing things for the sake of political mileage for the nation. Most of the effective way to learn the language is depends on the environment. If we make a good environment for the student. Then the student will learn well in the good environment. Not of that, more important is the students have a best competitive edge in the long term of learning in university and job scope. At the last, I think more of the parents are really need to look by their child when end of the study. In order to improving English language skill of the sciences and mathematics. Teacher may enable to teaching student more effectively use the English in the classes. In the classroom, teacher will start develop start use English language for while teaching student them as well as give the question related the subject by the language need. And teacher will focus on how to improve student their English language skill like speaking and writing by using English. 5. I really support teaching science and mathematics in English. I know have half of the subject in the national school is being taught in use the English and including Islamic studies. I believe teaching and learning of the science and mathematics in English will not only pave the way for the student to study and also will motivate students to learn more than one language effective. Many politicians they did not understand the Education Ministry is try to achieve two targets when also implement the new policy for the student. Student they all also can benefit through the policy and they are thoroughly to know the three master language in their life. So let to teaching science and mathematics in English please. Conclusion At the last, in my conclusion is the English is really important for the all human. English is an international language in the world. Where you go to the other country or the oversea country, English is always beside of you. That is a language for communication with the other people in other country. And also will increase the affection between the people. So teach science and mathematics in English is really important. And I hope the Education Ministry did not change to teaching in use other language. Not canà ¢Ã¢â€š ¬Ã¢â€ž ¢t change it, we can increase one more language inside the question to help the people. But the main language will be is the English.

Research Comparison Paper -- Health, Diseases, Depression

INTRODUCTION Overview Depression is when a person’s feelings of sadness and worthlessness control how they handle daily activities and relationships (National Institute of Mental Health 2009). This illness is something that most people need to be treated for (National Institute of Mental Health 2009). In the study Quality of Life in Depression, several patients are looked at to see what their quality of life is with depression. One of the aspects that the study found about depression is that even after people are treated for depression the person may still ridding themselves of the illness completely (Ay-Woan et al 2005). With depression being so prevalent in society today there is a need for more treatments. There are many different types of treatments offered to people with this illness. Since not every treatment works for everyone there is a need for a variety of solutions. Some of the treatments involve pharmaceutical drugs and others involve psychological treatment. There has controversy as to which treatment works better. This paper compares one type of pharmaceutical treatment and one psychological treatment. Background In order to explain the different treatments there needs to be some key terms defined. First, a neurotransmitter is a â€Å"chemical by which a nerve cell communicates with another nerve cell or with a muscle† (Collins English Dictionary 2009). This is important because this is affected by serotonin. Serotonin is a chemical in the brain that helps maintain sleeping, eating, and mood patterns (Carlson 2001). This chemical is transported by neurotransmitters in the brain. If a person’s serotonin levels are down it can disrupt their daily activities. Serotonin levels are not the only causes of depression. Fluo... ...ent people. If the author had to choose, it would have to be the Cognitive Behavioral Therapy because it has more positive aspects then Prozac. When looking closely at both treatments Prozac has many downfalls. With Prozac there are many side effects to taking the pharmaceutical drug. There is a long list of the different ways Prozac can negatively affect the human body. Drowsiness, nausea, nervousness, skin rashes, sexual dysfunction, and insomnia can all be avoided if a person would not take them. There is still the argument that people cannot change the chemicals in their brain with just therapy. The author believes that if a person can help taking the medications, Cognitive Behavioral Therapy would be a much better, safer choice. The only side effect to Cognitive Behavioral Therapy is the treatment not working and all the person would lose is there time.

Role of US Military Action in President Bushs War Essay -- September

Role of US Military Action in President Bush's War      Ã‚  Ã‚   An observant 12 year old told the New York Times Magazine not long ago that, "War is not like one attack; it's a big deal." On September 11, 2001, America was the target of an attack that left over five thousand people dead and many more wounded. President Bush has since declared a war on terrorism, but unlike conventional wars, this one has no discrete enemy and must be fought on a number of different "fronts." Fighting a war on terrorism cannot be fought in the traditional sense, by the very definition of terrorism. Various fronts are necessary in America's fight against terrorism, taking the form of economic, political, and military actions. Worldwide cooperation against terrorism has proven to be unreliable, and it will be shown here, that America's insistence on military action, in light of faltering international cooperation, makes the use of force the most important front in President Bush's war on terrorism.    (2) President George W. Bush has said that the "war" against global terrorism is a matter of "good and evil." Evil is presumably to be characterized by "those who conduct terrorist acts against the United States, those who sponsor them, those who harbor them, and those who challenge freedom wherever it may exist." Terrorism however, is not war. War is a confrontation on clear lines between identified parties, where there is sustained and concerted military action by military personnel who use the material, weaponry and military tactics of war. According to President Bush's executive order, number 13224, the term terrorism is defined as:    (3) An activity that involves a violent act or an act dangerous to human life, property, or infrastru... ...k Times Magazines." New York Times 23 Sept. 2001: 77. 2. US Embassy Website. http://www.usembassy.bg/asset.html 3. Yahoo News. http://us.news2.yimg.com/f/42/31/7m/dailynews.yahoo.com/h/nm/20010912/wl/attack_usa_pakistan_dc_4.html 4. Israeli Government Site. http://www.mfa.gov.il/mfa/go.asp?MFAH0k4q0 5. Terrorism. Executive Order 13224 Blocking Property and Prohibiting Transactions with Persons who Commit, Threaten to Commit, or support Terrorism 23. Sept. 2001: 2. 6. Terrorism Website. http://www.terrorism.com/terrorism/sloan.shtml 7. White House Website. http://www.whitehouse.gov/news/releases/2001/09/20010920-8.html 8. Lexis Nexis. "Zambia; Abdullah Justifies India's Support of US Action against Afghanistan." Africa News Service, Inc. October 25, 2001. 9. Yahoo News (2). http://dailynews.yahoo.com/h/ap/20011029/wl/attacks_saudi_1.html

What is Feminism Essay examples -- Social Issues, Womens Right

Introduction This essay aims to critically evaluate feminist arguments against the present social system of science. It begins with defining feminism and different waves which happened in the history of feminism. It then moves on to introduce different approaches in feminism. The arguments will be critically evaluated and the essay will be finished by a conclusion. What is feminism? Feminism can be described as movements which aimed at defending and establishing and providing equal social, political and economical right for women as well as equal opportunities for them (Butler, 1993). Because some people argue the gender as a social construction which can harm all people, thus, feminism look for liberate men as well as women (Butler, 1993). A person who practices feminism who can be either a man or a woman is called a ‘Feminist’. The history of western modern feminist movements can be divided into three â€Å"waves† (Humm, 1992). First-wave feminism looked for changes in marriage relationships, equality in property rights and eventually in women’s right to vote or women’s suffrage (W...

E-Marketing Presentation

Good afternoon tutor and students. I would like to present you an e-marketing plan proposal of Royal Brisbane and women’s hospital foundation today. During the proposal I would like to introduce the RBWH foundation company and clearly identify the website that forms the basis. As many of the people know, Royal Brisbane and women’s hospital is one of the largest hospitals in Queensland. However, the RBWH foundation is the charity arm of the hospital that was first publicly in 1985. There are two of the mean projects in RBWH foundation; there are Mother’s Milk Bank and P. A. R.T. Y. Program. It also has the largest cancer services in Queensland. Therefore, the aim of the foundation is to raising funds to help and save lifes. The marketing and communication of Royal Brisbane and women’s hospital foundation are promoting on different ways. Such as newsletters by emails, Royal Mums, information on the Queensland health website, RBWH’s own websites and fa cebook page. As everyone knows, Internet communication is the fastest way to marketing the brand name and the best way to advertising the company. A website should have four generic objectives on it.It should be strategic, integrated, targeted or measurable. This is called marketing effectiveness. However, a successful website must have the key website measurement. Site usage, site content analysis, quantity assurance and how visitor arrived at the site. Home page is the first impression of the websites; it is the most important part. We can clearly see that there is a big labeled of the company name on the left top. It makes a clear mind of the name to the visitors. Also there is a big â€Å"donate now† button on the right top as this is an institution of donation charity.It makes more comfortable for the visitor where the way they can donate. Also make a clearly mind for the visitor what is the meant purpose of this institution want. The menu bar of the home page site shows up all the based information what should the visitor wants be on. Such as â€Å"contact†, â€Å"About us†, â€Å"support†, â€Å"research† and â€Å"Project†, there is a good marketing effect for researching bar, as this is the earlier and quickies way to make the visitors go to the page what they want to visit. Also Facebook page is the most successful part of the website, as facebook got the top view rate in the world.Almost everyone is using facebook in people’s lifetime. Created a facebook page not just can advertised the brand name quickly also can send visitor who do not know about the RBWH foundation to it own site. However, the website do not show out the number which people repeatedly visit the site. And do not have it search terms people used to find the site. Therefore it will lose visitors because of it. These what they need to improve to make the site more perfect. In concluding my presentation, the Royal Brisbane women’ s hospital foundation website is a successful example.As it clearly showed up the visitor what the detail information and what suppose to be in the home page and information page. It also connect to a facebook page to do a free advertising for a successful E-marketing way to let more people to know more about RBWH. However, it also need to improve more, such as showing a number which people repeatedly visit the site and search terms people used to find the website. If the website takes the e-marketing promotion more important it will improve the number of visitor and more life will be save and help. This is the end of my presentation, thank you for your time.